Marketing A New Restaurant
Marketing a new restaurant is not an easy task, especially if you are trying to make the finishing touches before your grand opening. Thankfully, you found PR Revolution who can guide you through the market and public relations jungle with confidence so you can focus on what you know best (food) and we can focus on what we know best, marketing a new restaurant.
Every restaurant concept is different and therefore there is no “cookie-cutter” process in marketing a new restaurant. There are however a few stable processes that PR Revolutions foodie team follows for most food concepts. Below is a brief outline of some of the processes that we could institute in your marketing and public relations campaign:
Utilizing the Media
A public relations campaign will instrumental in getting articles written about your new restaurant. We have deep relationships with all of the local, regional and national newspaper outlets, magazine editors, television anchors and radio station personalities who cover all things food. We will invite all of the local television, newspaper and magazine food critics to visit your restaurant. We notify all of your targeted media outlets of special events at your restaurant to include you in special holiday editions or as part of their online calendars. Many times we stage special events, such as an eating contest or a special charity night, and invite the media to cover the event as well. We have also had some of our clients and their chefs featured on their local news channel in a special cooking segment.
Promotions
When you are marketing a new restaurant, developing a special promotions calendar to encourage repeat business and word-of-mouth advertising is essential. PR Revolution’s digital team can help you provide your customers with coupons at the end of their dining experience for a free dessert or 10 percent off their next order. We can also help you launch a loyalty program in which you reward customers for purchasing a specific number of items, such as a free sandwich after purchasing five sandwiches or $10 off an order after spending $100. If there is a specific promotion that is time sensitive, we will run a targeted media campaign just for online and television editors to get your promotion information to the public as quickly as possible.
Online Presence
A picture is worth a thousand words and with the exponential growth of social media, getting your patrons to share your food art can be super powerful. We can help you create custom social media channels such as Facebook, Twitter, Yelp and Foursquare as well as get your menu published on websites like GrubHub, allmenu.com and Urbanspoon.com. We also utilize enterprise software to make sure your location(s) are processed by all of the search engines and that you appear in their local search rankings and maps. You also want to develop a detailed, easy-to-navigate website that provides your restaurant’s hours, menus and pictures of various aspects of the restaurant. We can develop custom coupon offers and deals for visitors of your website too.
The above is just an overview of what we can do for your next restaurant concept. So as you can see, when you are marketing a new restaurant, you need an experienced team behind you, like PR Revolution foodie team.
