New Jersey SEO Services
New Jersey SEO Services are an essential part of your online presence. PR Revolution, a New Jersey SEO Services company, is an ethical, brand based business of SEO consultants specializing in achieving strong organic keyword rankings across all the major search engines. We use only “white hat” professional SEO techniques and solutions that are designed to produce a clean backlink profile. In other words, no spam!
We believe in developing clean, effective and out of this world SEO solutions to place many businesses and websites on the first page of the search engines.
Our New Jersey SEO Services will help drive more traffic to your website, develop brand recognition and build a stronger customer base for you to potentially produce more sales. We will make your website business gain the online presence and “authority” that it deserves.
Receive your free detailed custom quote: Put our talents, strategies and solutions to work for you and see the amazing results that our professional SEO Services can do for your business.
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Search Engine Optimization or “the science of search” can seem to be a complex matter. But, while it’s actually simple in concept, actually providing a service that gets results is slightly complex – involving patience, a bit of research and hard work.
Of course, the benefits of well-executed SEO are obvious: more web traffic, more sales, and a greater ROI. Longer term, sites that are properly optimized, both on and off-page, continue to gain prestige and may eventually become the “Authority” site in their niche. So to maximize the benefits of an SEO strategy, both short term and long term techniques are necessary.
Why does a company that sells a “real world” product need SEO? The main reason is to remain as competitive as possible. You may wonder why a company that sells something totally non-web related, like colored bricks, needs to worry about SEO. But with people getting a higher percentage of their day-to-day information from the web, businesses with great websites have a huge advantage over competitors that don’t have them.
The truth is, every business that pursues growth and stability needs SEO. Not every SEO campaign or project is alike, however. A smaller, local business that sells a specific “niche” item will have totally different SEO needs from a huge tech company that has offices in three countries. But both can benefit greatly from well-planned and executed SEO strategies.
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On-page search engine optimization involves making each page of your site as appealing to search engines relative to it’s particular content. Some on-page practices are clearly visible in your design and content, while other on-page SEO is invisible to users. For example, keyword positioning is something you will be able to see in your content, while your XML sitemap and the various optimized tags are extremely important to the search engines but not visible to the end user.
One of the main benefits of on-page SEO is that it helps your site rank for one or more relevant keywords. A well-optimized page complements your off-page link building strategy and lessens your site’s dependence on backlinks. Search engines are likely to rate pages higher if they contain high quality information and are updated regularly to keep content fresh. Think of on-page optimization as your bridge to off-site factors.
Off-page SEO is important, but in the absence of on-page optimization, off-page SEO can’t shoulder the entire burden. Over time, it is the quality of your content that builds the most solid positive reputation with the search engines, and there’s simply no way to do that without great page quality. On-page SEO is a way of taking your page content and structure and making it work its hardest for you to help your site climb the search engine rankings.
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Keyword research is, in a nutshell, determining which search terms will get users from search engines to your website the most efficiently. Like most aspects of search engine optimization, keyword research changes and evolves with social trends, technology, and web user behavior.
The benefits of keyword research are far-reaching. Learning which search terms and phrases you want your site to receive traffic from, and then crafting a plan to compete for search engine results for those keywords are two of the most important aspects of SEO. Determining the most valuable collection of keywords helps determine what changes to your site’s content and design are needed to make it as user and search engine friendly as possible.
Keyword research must be performed frequently. Even if you’ve done keyword research, you must keep up with changes in general word usage and changing behavior of searchers. For example, with the huge increase in smart phone usage, local search has become increasingly important, as have key phrases incorporating words like “directions to” and “hours of operation.”
Businesses of all sizes and in all niches need solid keyword research to make the absolute most of their web presence. Think of your website as an extra employee: the more informative, helpful, and efficient it is, the better your business looks. Keyword research is one of the most important ways to ensure that your site is as exciting, efficient, and helpful as possible, while also ranking well in search results.
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Long term search engine optimization (SEO) techniques are geared toward making your website the favorite of search engines and users interested in your particular niche. One of the best ways to make this happen is to establish your site as an authority in its field. This can’t be done overnight, but one of the best approaches that we use to draw attention to your website/business is by article marketing.
Article marketing is simple. It is a matter of writing (or having someone write) informative articles on some aspect of your niche, incorporating some of the keywords that your site is competitive on. Article marketing experts know what the best article sites are, and what their editorial guidelines are so that they can write the articles and get them published as quickly as possible.
Article sites, whether or not they allow direct links from articles to your site, all have resource boxes in which you can provide links to your site and ways to contact you or your webmaster. These links are valuable “backlinks” to your website. The more high quality links from external sites to yours, the higher your site will rank in the search engine results.
Any business can benefit from article marketing. No matter how unusual your niche is, there are people who are interested and who are seeking out useful information about it. When they find these articles, they have a quick path to your website, where their clicks can turn into potential customers for your business or an increase in sales.
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Press releases may seem old fashioned compared with SEO techniques like search trend analysis and keyword research, but they definitely have a place in search engine optimization. A well-written press release that gets picked up by Google News and other news aggregators can bring significant attention to your business’ latest innovations and news.
Some press release writers make the mistake of writing sales copy instead of valuable news or information, but qualified writers of press releases know what it takes to get a press release picked up as widely as possible. Some of the best crafters of great press releases are former editors who know what editors want and don’t want in a press release.
Distributing press releases is easy, and anyone can do it. But knowing where to send the press releases, and cultivating relationships with journalists in order to get wider exposure for press releases is an art form. A well-placed release can draw significant amounts of targeted traffic to your website and the best SEO professionals know how to get those press releases written and into the right hands as quickly as possible.
Whenever your business or organization experiences a milestone, releases a new product, or receives an award for excellence, a press release about it can help establish it as an authority in its field. Building a solid reputation is one of the foundations of great long-term SEO, so when something newsworthy happens in your business, you owe it to yourself to get the word out.
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Regardless of what your business is, you should know something about SEO, such as what search engine optimization is all about and some of the basic techniques used. But if you’re in the business of, for example, selling high-end sneakers, you probably want to stick to doing what you do best rather than worrying over your website all the time.
That’s why SEO consulting is so valuable. There is no question that SEO techniques can significantly improve a business’ bottom line, but these techniques are constantly being refined based on users’ search behavior and trends in technology, like the increased use of smart phones. Most business owners simply don’t have time to be experts in SEO.
SEO consultants have to keep up with the latest trends and techniques in search engines and search behaviors, or else they’ll go out of business. By keeping on top of such things, they are able to help businesses of every type, make changes to their web presence in order to get more organic search traffic and turn more site visits into actual sales.
It doesn’t matter whether your business is a brick and mortar Mom-and-Pop operation or a high tech start-up, the best SEO consultants know how to tailor their techniques to your particular business. Some techniques work best with some types of businesses, and some techniques work better for businesses at the local level. The best SEO consultants know how to match the techniques to the specific needs of the individual business.