While the JOBS Act will be a non-event for many larger, established funds, some are planning to leverage the opportunity. The hedge fund world has long awaited the time to explain the value of their strategies with many focusing on value, alpha, downside protection and consistency. Although it seems the years of high-flying returns for hedge funds are largely an afterthought ( at least for now), many hedge funds will now be able to market their value propositions i.e. diversification and uncorrelated returns. To extend, this is a big opportunity for firms to establish brand messaging about not only uncorrelated returns, but strong risk management and alpha generation with limited directional risk taking. Phrases like, " 20+ % annualized returns and zero correlation to equities", are going to be power statements that funds can use to attract investors.